It's not good enough to create an attractive blog and hope that people will want to come back to it again and again. You want to be able to develop a readership and the following five points will go a long way to accomplishing that for you. Here they are, in no particular order. Each one is very important.
Never underestimate the power of your Title. This is your opportunity to really capture the interest of your reader. You want to give enough information that the visitor to your blog is going to know what to expect from your post. That being said, you then want to deliver on that title. Nothing will make a person not want to return to your site, than the feeling that they were cheated. Most peoples time is precious these days, and they don't want to feel that you have wasted it.
If you are anything like me, then you tend to keep on writing long after you should have stopped. This is something I have to work on regularly. So this tip is to let you know that the post should be kept between 300 and 600 words. This translates into about a page of typing. You have to realize that you are not going to be able to go in depth on your subject matter but you still want to provide some substance, so that the reader feels that they have benefitted.
Most readers like things that are written in a simple style and format. You wouldn't want to use fancy terminology that hardly anyone would understand. It's also important that your spelling and grammar is correct. Don't only rely on spellcheck. Physically proofread it out loud to yourself. When you do this, you get to hear the flow of the post. You want to word it as if you were talking to the person face to face. Don't have your type all bunched up. Spread things out so that there is some white space dispersed throughout the page.
It's very important to have a regular schedule of adding posts to your blog. If you have visitors who have enjoyed your writings and they come back a week or so later and don't find any additional information, they might not try back again. Create a plan on how often you are going to add to your blog and let your readers know that if they come back, say every week, then they will find new and interesting material. You have to give them a reason to return. It's certainly not necessary to post daily but posting regularly is.
Make sure that your blog has a section for comments. The idea is to develop relationships so you want to invite your reader to interact with you. Unless the comment is spammy, then you should always reply to all the comments that are left for you. You want to get to know your readers and find out their interests. You might get some great ideas for subjects to blog about. Give them what they are interested in and they will come back again and again. Be warm and enthusiastic and let them know how you appreciate them spending their time to visit your site.
Follow these five suggestions and you will have a blog that people will come back to time and time again.
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